Melissa Stockwell was part of the first wave of US Paralympians to demonstrate the marketing potential of adaptive athletes. Here's why advertisers are increasingly apt to see the Paralympics as a great marketing opportunity.
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Category: Road to Tokyo
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Nouveaux Niches at the Paralympics
This year’s Paralympics will be the first to offer live coverage of every sport to US television viewers. Here are a handful of US amputees who have high hopes in low-profile sports
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US Olympic and Paralympic Museum: First Impressions
The US Olympic and Paralympic Museum was originally supposed to open back in May, about a month before the Olympic and Paralympic Trials and three months (give or take) before the Tokyo Games. For reasons we needn’t rehash, the opening got delayed and the Games got postponed. We’re still a year out from the (now)...