Posted March 24, 2014
General Mills, Minneapolis, Minnesota, announced that Paralympic snowboard-cross gold medalist Evan Strong will appear on an upcoming Wheaties cereal box. He will become the first para-athlete to do so. The limited edition Wheaties box is scheduled to hit store shelves this spring.
“We are extremely proud to have Evan as a member of Team Wheaties,” said Jeff Tang, marketing for Wheaties, in a General Mills press release. “His remarkable attitude toward overcoming adversity is truly inspiring. We are honored to celebrate his athletic accomplishments, as well as the strength, courage, and generosity that define him as a role model to other athletes.”