Melissa Stockwell was part of the first wave of US Paralympians to demonstrate the marketing potential of adaptive athletes. Here's why advertisers are increasingly apt to see the Paralympics as a great marketing opportunity.
Post
Tag: Triathlon
Post
Melissa Stockwell Stays the Course
Melissa Stockwell was supposed to be six months into retirement from athletics by now, focused on family and business and (ideally) basking in the glow of a Tokyo gold medal. When the 2020 Games were pushed back by a year due to COVID, she briefly entertained the idea of sticking with Plan A—retiring on schedule,...
Post
Robin Williams’ $20m (and Counting) Gift to Adaptive Athletes
Robin Williams' enduring commitment to the Challenged Athletes Foundation (CAF) has benefited thousands of competitors over the years. Here's a little-known story about how Williams helped inspire CAF's annual Heroes Hearts & Hope Gala.
Post
Pedaling Through the Pandemic
Congrats to the team of paratriathletes who kicked off National Triathlon Week by cycling across Colorado’s deserts, peaks and plains to raise $21,000+ (and counting) for people who’ve taken a hit in the pocketbook because of the pandemic.
Post
Tokyo 2021: Allan Armstrong Soldiers On
SFC Allan Armstrong resumed running just six months after he lost his leg in a motorcycle accident in 2013. He returned to active military duty a few months after that, took up paratriathlon in 2015, and won his first U.S. championship in less than two years.
Article
Switching Lanes – Taking The Off-ramp To Success
Although life in the fast lane can be a lot of fun, it can also be hazardous.