Melissa Stockwell was part of the first wave of US Paralympians to demonstrate the marketing potential of adaptive athletes. Here's why advertisers are increasingly apt to see the Paralympics as a great marketing opportunity.
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Tag: Road to Tokyo
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Road to Tokyo: Brian Bell Chases His Hoop Dreams
Although he had the misfortune to lose his right leg in a childhood accident, Brian Bell had the good luck to grow up in the adaptive sports hotbed of Birmingham, Alabama. Blessed with first-rate coaching, equipment, and sponsorship support from an early age, Bell blossomed into one of the nation’s most sought-after wheelchair basketball recruits...
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Road to Tokyo: Ezra Frech Feels the Love
He won’t turn 16 until May, but Ezra Frech already has a higher profile than most Paralympic athletes. As the co-founder of Angel City Sports, Frech (rhymes with “tech”) has helped open doors to athletic opportunity for thousands of people with limb difference and other disabilities. After grabbing silver medals in the long jump and...
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Road to Tokyo: Nichole Millage Keeps the Ball Flying
Amputee volleyball player Nichole Millage already has a Paralympic gold and two silvers. So why is she putting herself through the wringer for a shot at one last medal?
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Road to Tokyo: Hunter Woodhall Gets Back to Business
When COVID put the Paralympics on hold, amputee athlete Hunter Woodhall didn’t need long to figure out how to rechannel his energy. He launched a new company. And he didn’t worry about the stuff he couldn’t control.
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Road to Tokyo: NCAA Indoor Track Championships
Our latest conversation with Hunter Woodhall comes on the eve of the NCAA Indoor Track and Field National Championships.
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Road to Tokyo: Hunter Woodhall’s New Legs
Hunter Woodhall is one of the biggest stars and most recognizable faces on the US Paralympics team. We’ll be talking to Hunter regularly throughout 2020 as he prepares for his second Paralympic Games and pursues his first gold medal(s) in track and field. This conversation took place in late February, after Hunter wrapped up a long weekend with prosthetist Francois Van Der Watt.