Amplitude / NBC Sports

Tag: NBC Sports


NBC Paralympics Coverage Sets New TV Ratings Records

Last week we sifted some tea leaves in an effort to gauge the size of NBC’s television audience for the Paralympics. The numbers are now in, and they’re well worth celebrating. The US audience for the 2020 Paralympics vastly outnumbered those of all previous Games. Total viewership exceeded 14 million people, an increase of 81...

How Many Americans Watched the Paralympics on NBC?

How Many Americans Watched the Paralympics on NBC?

When we spoke with Gary Zenkel, the president of NBC Olympics, back in May, he told us he didn’t have a specific viewership target in mind when it came to the 2021 Paralympics. “We don’t need to set ratings records,” Zenkel said, explaining the network’s goals in airing an unprecedented 1200-plus hours of Paralympic competition...


Getting to the Big Leagues

American media and corporate partners are making a concerted effort to raise the Paralympics’ visibility in the United States to unprecedented levels,