Amplitude / Gary Zenkel

Tag: Gary Zenkel


NBC Paralympics Coverage Sets New TV Ratings Records

Last week we sifted some tea leaves in an effort to gauge the size of NBC’s television audience for the Paralympics. The numbers are now in, and they’re well worth celebrating. The US audience for the 2020 Paralympics vastly outnumbered those of all previous Games. Total viewership exceeded 14 million people, an increase of 81...