We’re not covering the Paralympics as a sporting event.
We’re covering them as part of a cultural movement toward inclusion.
The Paralympics are a compelling exhibition of Amplitude‘s motto: powerful, practical, positive living with limb loss. The Games equate limb difference (and disability in general) with speed, power, and grace. And they create narratives about limb difference that are universally relatable. Everyone, abled or disabled, knows how it feels to commit to a goal; to chase a dream with no certainty of success; to fall short and keep trying; and to take satisfaction in every achievement, whether or not it’s validated with a gold medal.
Those are the Paralympic stories Amplitude is focused on telling. We’re covering the Games as part of the broader trend toward normalizing limb difference, blurring the line between abled and disabled, and placing the whole human family on a single continuum.